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Presentations #1: MailPoet’s Kim Gjerstad Opens With a Joke
Let’s talk comedy. I’ve been doing shtick (that’s what my people call a certain kind of corny humor) for as long as I can remember. Some people find it funny, others not so much. But whatever you...
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360 Degree Presentations #2: MailPoet’s Kim Gjerstad Credits The Team
At WordCamp Europe 2013, MailPoet’s Kim Gjerstad got started on the right foot, establishing audience rapport by opening with a joke. The opening joke is a classic, important way of getting...
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360 Degree Presentations #3: MailPoet and Cultural Influence
As he closes the introduction of his presentation at WordCamp Europe 2013, MailPoet’s Kim Gjerstad roles through several points that I’ll group together under the umbrella of Cultural Influence. In...
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360 Degree Presentations #4: It’s Not Real Until You Launch
Launch that puppy. Launch it right now. Eventually, any product or service needs to launch, or be turned on, or made available, or something, or it’s just an idea. Having opened his 360 Degree...
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MailPoet’s Kim Gjerstad, 360-Degree Marketing and Web Design
Custom Design is Crap. Peel yourself off the floor. We do custom design here at Answer Guy Central, and no, custom design isn’t crap. But understanding when custom design will help you achieve your...
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The More Beautiful It Seems, The Worse The Advice
I recently came across an article with a list of ten points. Eight of them were great. OK, nine were, but there were extenuating circumstances. And this isn’t a piece about math. But it might be...
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The Jeff Yablon Map
How’d you like to build an amazing web site in just a few minutes, for almost no money? I did: here’s the The Jeff Yablon Map! The Jeff Yablon map was an actual web site for a few minutes earlier...
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The Shape of Business Change
By nature, the shape of business change is in flux. Yesterday, Google gave that statement a literal meaning. Seems like the shape of business change is now round. This isn’t as trivial as it might...
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The Guardian (Design is Dead)
A couple of months ago, we told you that design is dead. This isn’t strictly true, of course, but in large part the proliferation of Internet content and the ways it’s produced has homogenized...
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The Great Laptop Camera Compromise
Business change, like marriage, is often about compromise. The success of your business changes—again, as in the success of your marriage—often comes down to how you decide on and manage those...
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